Tadoba Promo Reel
Promo reel · 715K views · Instagram
↘ DOCUMENTARY · LOKMAT TIMES · 2025
The world of Tadoba.
A ground report on the man-animal conflict in Maharashtra.
FORMAT
Long-form documentary
ROLE
Director · Cinematographer
CO-SPONSOR
Lokmat Times
DELIVERABLES
Long-form + reel cut
↘ THE BRIEF
Why Tadoba.
Why now.
Tadoba is one of India's most active tiger reserves — and one of its most contested. As tiger populations rebound, encounters between humans and tigers in surrounding villages have become a daily reality. Lokmat Times wanted a film that didn't take sides between conservation and the people who live alongside it, but instead followed the actual texture of the conflict.
The brief asked for two things at once: a long-form documentary with the patience to sit with farmers, forest officers, and the history of tigers in India — and a short-form social cut that could travel beyond Maharashtra. We delivered both.
↘ APPROACH
How we shot it.
01
On the ground
Spent days in villages adjacent to the reserve, talking to families who had lost livestock, forest officers managing patrol routes, and elder residents who remembered the reserve before it was a reserve.
02
Two-track edit
A long-form cut that followed the documentary arc — present-day conflict, deeper context, history of tigers in India. A short-form promo built from the most arresting visual moments and the strongest single quote.
03
Distribution
Long-form on Lokmat's YouTube. Short-form on Lokmat's Instagram. The promo did 715K views — over 12x the long-form — and pushed traffic back to the full film.
↘ WATCH THE FILM
Tadoba Promotion
Promotion · Instagram
↘ RESULTS
What it did.
A regional documentary that reached a national audience, built almost entirely on organic distribution. The pairing of long-form depth with short-form virality is now the model we run on every Lokmat collaboration.
715K
PROMO REEL VIEWS
56.7K
LONG-FORM VIEWS
41d
CUMULATIVE WATCHTIME
12×
REEL OUTPERFORMANCE
↘ CREDITS
DirectorBhavesh Katwale
CinematographyBhavesh Katwale
Edit & postCINEBHAV.
Co-sponsorLokmat Times
Released2025
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REELS
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